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Incorporating Color to Boost Your Home’s Value

Marcontell-Gilchrest Group February 5, 2025


Each year, interior designers, home experts, and paint companies unveil their "Color of the Year" to inspire homeowners and set the tone for current trends. While these colors are selected for their aesthetic appeal, they also offer practical opportunities to boost your home’s value. Whether you’re preparing to sell or simply want to refresh your living space, incorporating the Color of the Year is a smart way to modernize your home and attract attention. This blog will explore how to effectively use the Color of the Year to elevate your home’s appeal and create spaces that resonate with today’s buyers.

1. Why Color Matters in Real Estate

The psychology of color plays a crucial role in shaping how people perceive a space. The right colors can make a room feel larger, brighter, and more inviting. Conversely, outdated or mismatched colors may leave a negative impression on potential buyers.

Incorporating color can make your home feel fresh and on-trend, signaling to buyers that the property is well-maintained and thoughtfully designed. By embracing modern colors, you can appeal to a broader audience and set your home apart in a competitive market.

2. Understanding the Current Color of the Year

Each year, companies like Pantone, Sherwin-Williams, and Benjamin Moore announce their Color of the Year, often based on cultural trends, environmental shifts, and consumer preferences. For instance, recent selections have included shades like Pantone’s "Viva Magenta," Sherwin-Williams’ "Evergreen Fog," and Benjamin Moore’s "Raspberry Blush."

These colors often balance boldness with versatility, making them easy to incorporate into a variety of spaces. Understanding the characteristics of the Color of the Year will help you decide where and how to use it in your home, ensuring a cohesive and appealing design.

3. Refreshing Key Rooms with Color

Living/Family Room

The Living Room is often the centerpiece of a home, and incorporating the color here can make a powerful impact. Consider an accent wall in the trending shade to create a focal point, or use throw pillows, rugs, and artwork to add pops of color. A bold yet harmonious color can energize the space while maintaining a welcoming atmosphere.

Kitchen

In the Kitchen, subtle touches of the color can make a big impact. Painted cabinets, an updated backsplash, or even barstools in the trending hue can add personality without overwhelming the space.

If the Color of the Year is bold, consider using it for smaller accents like dishware, countertop appliances, or a statement light fixture. These details can modernize your Kitchen and make it more appealing to buyers.

Bathroom

Bathrooms are another excellent space to incorporate small amounts of color. A fresh coat of paint, bright white towels, or a new shower curtain in the trending shade can instantly update the room. These upgrades are relatively affordable yet impactful, making your bathroom feel both stylish and refreshed.

Bedroom

The bedroom is a place of relaxation, so color should be used thoughtfully. Soft textiles like bedding, curtains, and area rugs are an easy way to bring in the latest color trends without making permanent changes.

For those ready to commit, an accent wall behind the bed can create a striking and cozy ambiance that resonates with potential buyers.

4. Balancing Trends with Timelessness

While it’s exciting to incorporate the latest trends, it’s essential to strike a balance between modernity and timeless appeal. Too much of a strong color can overwhelm a space, making it feel less versatile to buyers.

To ensure your home appeals to a wide audience, pair the color with neutral tones like whites, grays, and beiges. This approach allows the trending shade to stand out without dominating the design.

5. Consulting with a Professional Designer

If you’re unsure how to incorporate color effectively, consulting with a professional Interior Designer can be a valuable investment. Designers can help you create a cohesive look that enhances your home’s value and aligns with buyer preferences.

Professional input can also prevent costly mistakes, ensuring that your updates appeal to a broad audience and complement your home’s existing features.

Your Expert Real Estate Team

For expert advice on preparing your home for sale or finding your dream property, reach out to Marcontell-Gilchrest Group. Their team is ready to help you maximize your home’s potential and achieve your real estate goals.



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